Professional SEO audit services | Pandable
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Service / SEO Audit

Why our clients come to us

We find solutions to complex SEO problems

You might need an SEO audit if:

We find these challenges exciting

No challenge is too big. No problem is too small. Here’s how we uncover barriers to ranking.

Indexing

One of the most common problems experienced when trying to rank in Google, is that your website, or certain content, is not currently being indexed correctly or effectively. If your content isn’t being indexed effectively (or at all), then it will not rank highly or drive clicks, and therefore traffic. In this section of the audit, we investigate several common causes for indexing problems, as well as individual issues which may be contributing towards each cause, such as:

  • Crawling
  • Duplicate content
  • Thin content
  • Robots.txt
  • Meta directives

Ranking

Once your content is being indexed effectively, the next step is to make sure it ranks highly for relevant search terms. Not all ranking factors are created equal, meaning we can maximise our SEO efforts by focussing on some specific ranking factors. In this section of our audits, we investigate several common causes for ranking problems, as well as individual issues which may be contributing towards each cause, such as:

  • Title tags
  • Internal linking
  • Topical focus
  • Site speed

Earning clicks

Often is the case that sites focus the majority of their time on ranking, but fail to take into account the importance of actually earning clicks from those rankings pages. In this section of our audits, we investigate several common causes for click through rate problems, as well as individual issues which may be contributing towards each cause, such as:

  • Structured data markup
  • Meta descriptions
  • Calls to action

Penalisation

Google has been changing it’s ranking algorithms since 2000, with the aim of giving users access to accurate information, unique content and the finest writers. It continually tweaks its algorithms so that the best of the web gets the exposure it deserves. Unfortunately, there’s a flipside: a penalty. That’s the consequence of Google taking issue with something on your site. Sometimes a penalty is well deserved, but even if you know you’re in the wrong, you probably want to do something about it. Penalties can be automatic or manual. In this section of our audits we investigate some of the clues that may indicate risk of penalisation, such as:

  • Hacking
  • Unnatural links
  • Intrusive interstitials
  • User-generated spam
  • Similar content clusters

External factors

External backlinks are one of the most important ranking factors, as they contribute to the overall authority of your site. The volume and quality of these backlinks helps Google (and other search engines) determine how popular and relevant your pages are, and therefore how highly they should be ranked for a user's query. In this section of our audits, we investigate several common causes for link profile problems, as well as individual issues which may be contributing towards each cause, such as:

  • Anchor text
  • Link quality
  • Link velocity
  • Linking page destinations