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Pandabook Club launched: It doesn’t have to be crazy at work

By Petra Gönczi | February 2021

Pandabook Club is finally here; we will be looking at books that explore our values and interests, and discussing themes, thoughts and ideas in a monthly virtual meet hosted by our Content Marketing Specialist, Petra Gönczi.

Pandable’s book club, named Pandabook Club 🐼, officially launched in January 2021. Our goal is to deep dive into the topics we are drawn to and we feel are important to talk about. In line with our values, our picks will cover anything between healthy ways of working, smart and creative marketing, gender equality and sustainability.

Our first book was 'It Doesn’t Have to be Crazy at Work' by Jason Fried and David Heinemeier Hansson, the founders of Basecamp.

Here’s what we resonated with the most from the book:

☯️ We don’t “work hard, play hard”

“Hustle”, struggle, work hard & play hard, working day and night, skipping sleep, exhausting yourself for the sake of work (and feeding egos) is not a badge of honour, it’s a badge of stupidity. Balance is key for a full life. Don’t let anyone tell you any different.

🧭 We set reasonable goals

Goals set by ego and wanting to change the world all the time, every hour and every minute are not doable. Be reasonable and appreciate goals as well that are not easy to quantify, such as serving clients well and keeping employees happy — these are still absolutely worthy.

🙏 We believe in kindness and balance

We shouldn’t be at war. Not even in the agency world. We don’t have to take what’s yours to get ours. There is a peaceful, balanced way of doing business, making sure you leave a positive impression on everyone you meet — we don’t have to turn into little Napoleons.

We appreciate each other’s time

It’s important how we spend time. It’s important that we don’t always feel we have something to do. It’s also important that we have uninterrupted time to do our work — uninterrupted by clients, colleagues, chats. And it’s important to see that today it’s often hard to accomplish, too. We also do our best to put systems in place so everyone at Pandable can go “Niksen’ing” (the Dutch concept of doing nothing) or that anyone can say: this can wait until the morning. And we get things done because of and not despite it.

💌 We truly care

We nurture a culture of caring at Pandable. We put people (and the planet) before profit, we like calm and comfortable. We like it that we are a balanced bunch, getting work done while respecting the job, each other and our clients. “Everybody wants to be heard and respected,” said the book. So simple and so effective, yet the world often forgets. At Pandable, we do our best not to.

Our February Pandabook: Invisible Women - Exposing Data Bias in a World Designed by Men by Caroline Criado-Perez