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Traffic drop recovery achieves 143% increase in search impressions


The challenge

A well known publisher came to us having suffered a consistent decline in organic traffic since late 2016. As a major source of revenue for the business, they needed to recover rankings and traffic quickly and sustainably, for long term success.

Our solution

Our solution was to carry out a thorough traffic drop assessment, in order to identify potential causes, as well “quick fix” and longer term improvements. We looked into the following critical areas:

  • Google algorithm updates
  • Site-wide drop or segment specific
  • Manual or algorithmic penalisation
  • Major site changes
  • Competititor rank share
  • Rise in direct or 'dark' traffic
  • Change to the SERPs
  • Branded vs unbranded traffic
  • Indexing problems
  • Referring domains / backlinks

View our complete traffic drop analysis checklist here.

The report is absolutely superb. No waffle. Just facts and action points, clearly laid out and illustrated. Our MD was almost purring when she read it.

We carried out this assessment in June 2018, and since then their team have been implementing the initial technical SEO recommendations. These included:

  • Fixing canonicalisation issues
  • Updating outdated HTTP internal links
  • Creating new and accurate XML sitemaps
  • Overhauling the internal linking structure.

Longer term recommendations include:

  • Improving overall topical focus and sectional page keyword use
  • Pruning low quality content
  • Analysing and improving the overall backlink profile quality.
I just wanted to say how impressed I am at what you have supplied – I don’t think I have ever received such an accessible yet detailed report especially on a technical subject like SEO. I was excited to read through it and very quickly get a clear idea of the issues and next steps 😊

Since delivering this work, we have seen fantastic initial results, and will update as we see further long term improvements.

The results

143 %

increase in Google search impressions

1052 %

increase in organic traffic

37 %

increase in total keywords ranking

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