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Technical SEO immediately boosts organic traffic by 89%

Lagom Design

The challenge

Lagom Design create beautiful, contemporary, and original design gift cards, wrap and gifts. Lagom had already established a devoted wholesale customer base, including the likes of John Lewis, Cotswold Trading, and The Gathered Store. With this established wholesale business, Lagom wanted to expand the companies B2C business, and brought on Pandable as their SEO partner to support this growth.

In June 2018 their direct to consumer website had a limited presence in Google, yet huge potential.

Our solution

We began our engagement with a full SEO audit, where we identified a number of critical technical SEO improvements.

The first phase of recommendations included:

  • Fixing internal broken links
  • Uploading a new XML sitemap to GSC,
  • Optimising site speed
  • Fixing a non-www. domain redirection

Since implementing this initial work, rankings and organic traffic have skyrocketed.

For the second phase of our engagement Pandable are delivering a full scope SEO campaign, including:

  • Non-branded keyword strategy to capture qualified and transactional traffic
  • Informational content strategy to increase awareness and visibility online
  • Link building campaigns to increase domain authority and referral traffic

The results

89 %

increase in organic traffic

58 %

increase in total keywords ranking

79 %

increase in search impressions

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