Successful HTTPS migration

Robust planning, consultation and project management of HTTPS migration leads to 300% increase in visibility 3 months after the migration

The Project

We carried out an HTTPS migration for luxury publisher, Country & Town House Magazine. This project coincided with a website re-design and content consolidation project to maximise user experience and impact. Our robust planning, project management and consulting during this migration resulted in a seamless switch in HTTP to HTTPS URLs indexed at the time of migration. We maintained, rather than lost, organic traffic and increased visibility in the Search Engine Results Pages by around 300% three months after the migration.


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The Results

100%

HTTP URLs removed from index

100%

HTTPS URLs indexed after migration

300%

increase in SERP visibility

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