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HTTPS migration leads to 300% increase in SERP visibility

Country & Town House

The challenge

Country & Town House, a well known luxury lifestyle publisher, were looking to rapidly grow their online readership. Outdated code, user experience / interface, and an insecure domain were holding them back.

Our solution

We planned and carried out a successful HTTPS migration for the luxury publisher. This project coincided with a website re-design and content consolidation project to maximise user experience and impact. Specific tasks carried out by Pandable included:

  • Website redesign brief and design agency sourcing
  • Website redesign project management
  • Internal link analysis and site structure recommendations
  • Archived content audit and recommendations
  • Old to new URL redirect mapping
  • Pre-launch technical auditing and consultation

The results

Our robust planning, project management and consulting during this migration resulted in a seamless switch in HTTP to HTTPS URLs indexed at the time of migration. We maintained, rather than lost, organic traffic and increased visibility in the Search Engine Results Pages by around 300% three months after the migration.

100 %

HTTP URLs removed from index

100 %

HTTPS URLs indexed after migration

300 %

increase in SERP visibility

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