SEO channel improvements drive exceptional growth in traffic of half a million organic visits over 12 months for leading group holiday house marketplace
We implemented a full overhaul of GroupAccommodation's SEO strategy. We worked on maximising their information architecture and site structure, including a migration of 4 domains into one, and created a strategy for keyword focus on their key landing pages. We've worked on improving various technical site enhancements with a fine tooth comb, such as page speeds and crawl optimisation, and a high quality topical link development campaign. With these recommendations implemented, the results for 2016 compared to 2015 were astounding, a growth of over half a million organic visits.
more keywords ranked on page 1 of Google.
increase in enquiries
keyword rankings in total
overall increase in organic traffic acquisition
I have been working with Pandable now since 2014. I have always found them to be incredibly conscientious and intent on ensuring we are compliant for the search engines, as well as working to constantly improve our profile and traffic.
James Maughan / Managing Director @ GroupAccommodation
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