Increased organic visibility

SEO channel improvements drive exceptional growth in traffic of half a million organic visits over 12 months for leading group holiday house marketplace

The Project

We implemented a full overhaul of GroupAccommodation's SEO strategy. We worked on maximising their information architecture and site structure, including a migration of 4 domains into one, and created a strategy for keyword focus on their key landing pages. We've worked on improving various technical site enhancements with a fine tooth comb, such as page speeds and crawl optimisation, and a high quality topical link development campaign. With these recommendations implemented, the results for 2016 compared to 2015 were astounding, a growth of over half a million organic visits.

The Results

133%

more keywords ranked on page 1 of Google.

43%

increase in enquiries

66,735

keyword rankings in total

46%

overall increase in organic traffic acquisition

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