Best practice JavaScript SEO

Compex JavaScript SEO results in major traffic uplift and improved page indexation for If You Want To, an innovative green products and services discovery platform

The Project

We were approached by If You Want To in March 2017 to do a full SEO audit of their website. The main issue for investigation was the site's content not being indexed. This was largely a result of a mishandled migration from beta.iywto.com to iywto.com in November 2016, as well as the site being built on an ‘un-crawlable’ JavaScript framework, backbone.js. We carried out a thorough technical site audit, including log file analysis and using Google’s fetch and render to fully understand crawling, rendering, and indexing issues. With our recommendations implemented, the results were extremely positive, and are still improving.

The Results

921

site urls indexed in Google (out of 938)

214%

more keywords ranked on page 1 of Google

2,499

keyword rankings in total

564%

overall increase in organic traffic acquisition

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