Enterprise SEO for Fintech

Considered technical enhancements, content consolidation, creation, marketing and link building for global Fintech brand leads to 97% increase in visibility

The Project

We implemented a full overhaul of CardConnect's SEO strategy. We worked on cleaning up the site's technical issues after a full website re-design, as well as auditing and refining on site content at all stages of the purchase journey. We've worked on optimising key commercial landing pages, as well as driving traffic and backlinks through creative and editorial content campaigns. The challenge for CardConnect is to refine and quickly adapt to the fast paced company growth and product development, anchoring topical informational content pillars from which to expand on the commercial and transactional keyword spread. Results for 2017 have been extremely positive, and are set to increase even further after implementing our 2018 roadmap.

The Results

160

leads per month from organic search

41%

of total leads from organic search

97%

increase in keyword visibility

55%

overall increase in organic traffic acquisition

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