CRO • Content
MIST were experiencing some keyword cannibalisation issues, where their blog posts (hosted on Wordpress) outranked product pages (on OpenCart) for commercial terms, resulting in missed opportunities for website sales.
We carried out a content quality review for MIST to fully diagnose the issues, and develop a roadmap for improvement. This roadmap consisted of several phases, including:
This resulted in three benefits:
organic conversion rate in August 2018
increase in organic conversion rate
improvement in bounce rate