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SEO • Digital PR • Content

Content focused SEO services increase organic leads by 218%


The challenge

CardConnect is a subsidiary of one of the largest payment companies in the world. They focus on payments technology that allows software partners and companies to securely integrate and process payments. Their complex message and niche meant that they needed a partner to help improve organic search and marketing, with the ultimate goal of bringing more qualified visitors to the site and more efficiently convert them into customers.

“Pandable understood our objectives and had great questions that showed they were engaged, so we hired them.”

Our solution

Pandable conducted a comprehensive audit for CardConnect’s website that examined, among other things:

  • Current keyword positioning and traffic sources
  • Onsite content and keyword mapping
  • Technical SEO issues, site speed, information architecture, and more
  • Backlink profile relative to competitors

The audit identified multiple issues and recommended the following action items, amongst other things:

  • Improve site architecture and internal linking to the homepage and commercial pages to better define website hierarchy
  • Clean up the existing XML sitemap to better reflect important pages on the website
  • Fix internal cannibalisation and overlapping keyword targets across the commercial website, the blog, and the support subdomain
  • Overhaul on page SEO elements to better target niche audience and match user intent
  • Develop and share compelling content around industry topics to generate backlinks from other website and secure their informational keyword rankings

With the help of Pandable, CardConnect were able to implement the first two recommendations of the audit almost immediately. The further recommendations would be more challenging, so CardConnect enlisted the SEO and content expertise of Pandable on an ongoing basis.

Together, we generated and validated multiple content ideas to identify the most qualified opportunities, then developed a plan to create and promote the content in order to increase rankings and qualified traffic, and earn more backlinks.

“Pandable are continually evolving our strategy to incorporate new trends and ideas, which positions us as a leader in our space. We’re excited to continue working with them because we trust their entire team and have seen their SEO work improve.”

Pandable handled the entire process, from research and strategy development, to content creation, and conducting outreach for each content piece.

The results

Over the course of a year, Pandable consulted on various technical SEO issues, created and optimised several content pieces, and designed and promoted infographics on compelling topics such as, “The Evolution of the Retail Shopper”, and “Navigating the Future of Omnichannel Retail”.

“We’re getting better quality traffic on the site because we’re reaching our target audience. Our keyword rankings have improved, putting us on the first page or even number one. Pandable has brought a large amount of new business to our company.

As a result, CardConnect has seen some incredible results:

80 %

increase in organic traffic

91 %

increase in organic conversion rate

218 %

increase in organic qualified leads

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