Building loyal readership

Effective digital consulting combined with content strategy, governance and measurement plans results in 103% increase in unique page views for luxury magazine

The Project

We started working with Country & Town House, a traditional luxury lifestyle magazine, in November 14. At this time, they were looking to move from traditional print publishing, to driving their presence and growing readership online. As well as project managing two website redesigns, we have worked on overall digital strategy, consulting the inhouse team on crucial developments in the digital publishing and online marketing landscape. This work has involved everything from technical SEO auditing, handling keyword cannibalisation issues, to content auditing, strategy, and user persona research and development. We have also helped to set up affiliate marketing programs, and carried out a migration to Google Tag Manager for a more flexible and customised data analysis solution. The results for 2016 compared to 2015 have been incredibly encouraging, and look to be continuing in this light as the team enhances their focus on digital into 2018.

The Results

113%

increase in returning visitors

31%

increase in time spent on site

49,800

keyword rankings in total

103%

overall increase in unique pageviews

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