Keyword Research

Through our comprehensive keyword research and analysis services we can help you identify key opportunities to inform your SEO strategy to maximise visibility and ROI.

What is keyword research?

Keyword research and analysis is a critical component of any SEO campaign. It is the practice of identifying what your audience is searching for, what the intent is behind their search, and which key terms are right for your business in order to generate relevant and profitable organic traffic.

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Our process

The process of evaluating keywords is both an art and a science. We use tailored and comprehensive research methods to determine achievable goals  for your business.

Our keyword research process is based on a data-first methodology, with a strong focus on conducting competitor analysis. This allows us to look at valuable keyword data at the ranking URL level, and a holistic view of your entire market landscape in the search engines.

View below some of the data points we collect and analyse during this process at the ranking URL level:

Average monthly searches
Average CPC
User intent
Keyword topic
Keyword usage in title
Keyword usage in url
Total word count
Domainage
Domainbacklinks
Page backlinks
Backlink strength
Trust score
Difficulty score

Measuring anticipated ROI

To take our keyword research process even further, we build an ROI model into the data at URL level. The model is not an exact science. With well over 200 contributing ranking factors, and with the constantly changing interfaces Google is creating for different types of queries; not all keywords and not all SERP’s are the same. 

The ROI model uses the following metrics:

  • Monthly search volume
  • Rank click-through rate
  • Conversion rate
  • Average order value
  • Average cost per page
  • Average cost per backlink

Why us?

Here are some of the benefits you can expect from our comprehensive keyword research and analysis reports.

  • Understand user intent on a keyword level
  • Insight into 'low hanging fruit' keyword opportunities
  • Insight into potential costs and revenue per keyword ranking
  • Learn where there are 'gaps' in your content strategy
  • Identify short and long-term opportunities based on predicted ROI
  • Understand how keyword topics can help to inform site structure
  • Discover long-tail, low volume, but highly profitable phrases
  • Visualise the market landscape and competition at URL level

Keyword research deliverables

Keyword matrix

A keyword research and analysis spreadsheet outlining target terms for SEO, search volumes, the ‘user intent’, current rankings, competitor analysis, opportunity rating, as well as ROI and breakeven estimations. Separate data analysis tabs including: 'low hanging fruit' keywords opportunities, high volume targets (top 10 position), and high value targets (top 10 position). 

SEO content map

A spreadsheet containing each URL of your site mapped to relevant keyword targets and their corresponding on-page SEO elements ready for optimisation.

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